How control tower directs operational competitive advantage in transportation management

In a landscape that is moving quicker than many of us can keep up with, full visibility, actionable insights, and increased agility is what you need in order to drive innovation and to be able to anticipate to changing market needs. Control towers act as knowledge hubs by combining gathered data & information across the transportation flow, empowering trained experts to identify and proactively respond to potential process disruptions, and transforming the vast amount of data into operational, tactical & strategical insights (Cap Gemini, 2011). A control tower keeps your business on track, and identifies important opportunities which leaves you to focus on what’s important for your business: serving your customer.

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Transport is an integrated part of supply chain management in which the main focus is on
the movement of goods between the different links in the supply chain.
Transport management covers more than just transport of goods, it covers the
full scope of operational as well as tactical & strategical framework
within the movement of cargo.

  • Operational framework refers to day-to day decision-making on transport planning and decisions regarding the actual carrying out of the transport. 
  • Tactical framework refers to decision-making on lane operation and mode/carrier
    assignment decisions.
  • Strategical framework refers to long term decision-making on total network and lane design decisions.

In this paper we are zooming in on the operational framework within transport
management and many more.

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